It’s a time when brands are embracing all things digital – and L’Oreal has created a new position to do this – Lubomira Rochet has joined the company as its new Chief Digital Officer and member of the Group’s Executive Committee. Rochet will report to Jean-Paul Agon, chairman / CEO, L’Oréal.

Jean-Paul Agon commented: “Digital expertise will shape the iconic brands and companies of the 21st century. The mission of this new organisation, which will be directed by Lubomira Rochet, in relation with the Group’s digital teams, is to accelerate L’Oréal’s digital transformation regarding consumer experience, service-based innovation, customer service and technology platforms.”

Rochet is 36 years-old, and a French-Bulgarian national. An economist by training, she is a graduate of the Ecole Normale Supérieure, Sciences Po Paris and Collège d’Europe in Bruges. She began her career at Capgemini as Director of Strategy and Development for the Sogeti entity. She joined Microsoft in 2008 to manage its relationships with start-ups and the innovation ecosystem. Before joining L’Oréal, she was Managing Director of Valtech France.